What Shows Are You Watching – TV Schedule 2012-2013: FOX
Peter Rice, Chairman of Entertainment and Kevin Reilly, President of Entertainment for Fox Broadcasting Company, made an announcement during the upfronts in New York regarding the FOX primetime schedule for the 2012-2013 season, “Television continues to be the most vibrant, emotionally rich platform in the world. FOX has been the No. 1 network for eight seasons by delivering groundbreaking, engaging and culturally relevant shows that connect with our audience, not only on-air, but wherever they are in the digital or social space. With first-year culture-driving hits like “New Girl” and “The X Factor” and strong returning tent-poles like “American Idol” and “Glee”, we were laser focused on our development and it has really paid off. I have no doubt that our two genre-defying new dramas, our new FOX Sports Saturdays, and our three new distinctive, sharp and upscale comedies – all fronted by incredible talent – can propel FOX to even greater success.”
By the way, using tent-pole shows is a very popular strategy in TV, which basically means that the network schedules a popular program alongside a new or less popular to keep audience watching.